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Copywriting: Write Benefits instead of Features!

Are you aiming to sell a product? Do you have an item that has remained in the marketplace for a long period of time and does not seem to interest anybody although you know it satisfies all the characteristic specifications? Have all your advertising campaigns been futile? Perhaps it is high time you examined your […]

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Which One To Use – Long vs Short Form Copy?

The longest standing and also endlessing arguments in marketing circles as well as copywriting is over exactly what is better-short or lengthy copy. The enthusiasts of short copy scripture believe that no one sees the should check out nowadays, and this is enough need to avoid writing lengthy copy. On the other hand, the lengthy […]

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