Category Archives for "Copywriting"

How to Become a Truly Great Copywriter – Copyblogger

Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can […]

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