Vidello Review (Marketing and Video Plattform)

This is my Review about the new Product by Josh Ratta called Vidello. Please read carefully through the end of this Review so that you have the full picture about this Product.

vidello-review

Review Summary


Product Name:

Vidello

Product Type:

Video and Marketing Plattform/Tool

Price:

starts with $27 per month

Summary:

Video and Marketing Together are very strong in Vidello and compared to other streaming plattforms, the price is a steal.

Rating:

What is Vidello?

With video being the most important conversion booster on all sales pages & funnels, it makes no sense not to use a professional hosting and marketing solution. Being able to instantly stream your message, A/B split-test, analyse how your video is performing, as well as add on pro call-to-actions to enhance the sales process is now all available inside of Vidello!

Although there are other options you are either left with very expensive video hosting platforms such as Wistia costing $99 -299 p/m, or the limited features & slow hosting of Vimeo. We decided to create the first advanced video hosting & marketing platform, specifically designed for the marketing community at a super affordable price. Giving you the ability to securely host and stream videos for your sales funnels and membership sites in one beautifully designed video platform.

Why Vidello is different from other Video and Marketing Platforms:

  • It's cost effective
  • Vidello is fastest streaming online
  • Vidello streams the videos instantly (with no loading time)
  • There are Post video production possibilities with third animations & note box animations
  • Test your the success of your Video with A/B Split Tests
  • Advanced marketing analytics
  • Clickable call-to-action Slides for eCommerce
  • Vidello integrates Coupons, Email Forms, Text Links, Buy Now Call-to-Action Buttons

Books about Marketing you need to read this Summer

Summer is right around the corner, so you are probably making a list of marketing books to add to your rotation.

I know summer is usually about relaxation and taking a load off, but that doesn’t mean you shouldn’t catch up on some reading that could have a huge impact on your business and marketing practices and your success.

Here I’ve listed a few of the best marketing books out there right now for you to take along wherever your summer vacation leads you.

Newly released “Top of Mind” has been getting a lot of attention as one of the best marketing and leadership books to help you build better business relationships. It starts off as a step-by-step guide to building lasting trust before discussing how you can use content to scale that trust to reach and engage large audiences. John is one of the dynamic marketing speakers who loves to educate others, and you see that in this book.

Affiliate marketing isn’t a channel that most people easily understand or know a ton about. Even most marketers find its method hard to grasp. But in Robert Glazer’s new book, he dives into the roots of the industry, describing what motivated it, where it’s headed, and why it should be one of the top marketing initiatives you use for your company.

So many companies claim to be consumer-focused and to put their consumers first. Consumers, however, seem to disagree. In Jay Baer’s marketing book, he describes what you should and shouldn’t be doing, as well as how customer service translates beyond phone and email in the modern world.

What makes for an effective advertising strategy? So many brands spend unnecessary amounts of money on traditional forms of advertising and generate far less return than if they were just doing what everyone in the marketing world is talking about: content marketing. In Marcus Sheridan’s book, he describes why high-quality content and digital marketing is the missing link in your advertising strategy.

I think most people can agree that who you become has everything to do with the path you took to get there. In Elise Mitchell’s book, she shares her journey to success in entrepreneurship and brand-building — and how what she learned can help you discover your own road to success.

After studying 150 strategic moves over more than 100 years and across 30 industries, business gurus W. Chan Kim and Renée Mauborgne explain what all lasting successes have in common: tapping into new market spaces ripe for growth. Kim and Mauborgne refer to this as creating “blue oceans” in which marketers can carve their own spheres outside the cutthroat market. As your competitors fight over a shrinking market pool, you’ll have the tools to execute a winning strategy.

Article Source: https://marketinginsidergroup.com/strategy/marketing-books-summer-reading-list/
On – 26 May, 2017 By Michael Brenner

9 Highly Interesting Marketing Stastics from This Week

9 Particularly Fascinating Digital Marketing Stats From This Week

Donuts, ad fraud and YouTube are making headlines

It turns out teenagers can’t live without YouTube.

Like other recent weeks, the last several days have been chock-full with online branding numbers. Here are nine that we found particularly interesting.

1. AR booms
Digi-Capital’s report said that the mobile augmented reality space will have more than 1 billion users and total $60 billion by 2021.

2. Fraud falls
There’s actually good news on the digital crimes front. Fraud fighter White Ops and the Association of National Advertisers studied 49 ANA members and their digital advertising activity between October and January. From the research, they expect ad fraud to decline by about 10 percent globally from $7.2 billion last year to $6.5 billion in 2017.

3. Sonic YouthTube
Adweek teamed with Defy Media to ask a group of nearly 1,500 people ages 13 to 20 what they think about everything from social media platforms to digital video to the new breed of online celebrity. Of all the data points from the survey, here’s the loudest—95 percent of the youngsters are on YouTube and half of them said they “couldn’t live without” the video platform.

Take a look below for the rest of our findings (and then keep scrolling for the rest of our list).

4. Programmatic? More like cash-ammatic
According to Digiday, U.K.-based newspaper The Telegraph has lifted  revenues by 70 percent in the last nine months thanks to header bidding, which is a programmatic system that lets multiple parties bid on a particular slice of ad inventory at the same time.

5. People share, Donald dominates 
SocialFlow’s study on 300-plus news publishers on Facebook found that more than 100 million users saw Trump-Russia articles last week. That’s a record for President Donald Trump’s presence on the social network, per SocialFlow.

6. How to win friends and monetize people
In a global study, Influence.co analyzed the sponsored post rates and engagement rates of 2,885 Instagram influencers, learning that a jump from 100,000 to 1 million followers will make them 5.5 times more money for each sponsored post. Interestingly, Instagram influencers in the United Arab Emirates charge the most per post at $274. Check out the full report here.

7. What a teen would do 
Speaking of the Logan Pauls and Lilly Singhs of the world … 54 percent of teens would choose an influencer for branding purposes over more traditional creative if they were the head of advertising at a company, a FullScreen report found.

8. DON’T DO THIS!
Some email marketers—especially in the political sphere—believe that subject lines in all caps, such as URGENT: PLEASE READ, will drive response rates. But according to email player Boomerang, which analyzed 300,000 emails, all-caps subject lines received a reply 30 percent less often.

9. There’s no hole in the value of this stat
Speaking of email, here’s a bonus stat for donut marketers. National Donut Day is June 2, and according to Yes Lifecycle Marketing, the average email open rate when “donut” is in the subject line is 9.73 percent. However, when the ring-shaped, sweet, fried cakes are given the “doughnut” spelling treatment in subject lines, open rates increase to 10.82 percent.

Bonus stat I: Get it together, folks
Brands such as PepsiShea Moisture and Nivea have infamously had their troubles recently connecting with multicultural youth, and reaching this audience will increasingly become more important. A joint Mitú-ThinkNow Research study found that multiracial Americans will account for 25 percent of population growth by 2040.

Bonus stat II: Boy, these dudes cannot spell
Despite making frequent searches for deodorant online, many men can’t spell the term. The keywords “deodorant,” the misspelled “deoderant,” and “antiperspirant” accounted for more than half of the top 20 most expensive search positions, according to AdGooroo, a Kantar Media company.

Here’s AdGooroo’s full rankings, which looked at the top 20 consumer product keywords based on the average cost per click that brands paid to sponsor them via U.S. Google desktop text ads from November through April.

Article Source: http://www.adweek.com/digital/9-particularly-fascinating-digital-marketing-stats-from-this-week/
On – 26 May, 2017 By Christopher Heine

How to take your Biz from Draft to Profitable in no time

When I was a senior in college, I pitched my undergraduate capstone project as such: I was going to start a business . . . on paper. As a marketing major stuck in an artsy honors program, my capstone project options were limited to literature seminars or the like. So, I tracked down my favorite marketing professor and begged her to customize a syllabus for me.

About a month into my project, I had another ridiculous epiphany. Hey, I thought, let’s do this for real. I had a mentor, I was already starting this business on paper, and I’d grown up around the concept. Why not turn this into a real party?

So, my business gained a name, a face and a website. And I gained a title of ownership and a responsibility to deliver. Well, turns out I didn’t have all the resources I needed: My budget was zilch. I may have been working a part-time paid internship, but I was still in school and didn’t live with my parents. (Go me!)

Many small businesses with tight budgets believe that marketing spend should be the first to go. I was no different. But, I refused to limit myself to through-the-roof traditional advertising expenses. So, I got creative.

Here’s how I grew my business from paper (literally) to profitable with little to no marketing spend.

1. Network like crazy.

I worked my network. At 21, my measly network consisted of my mom and dad, my hair stylist, my college professors (that actually liked me) and my friends’ parents. But, you’d be surprised at how many people will help out a young entrepreneur. Once I built up the courage to cold call and email strangers I found online or through friends, many were willing to hear my story, give me advice and even leverage their networks on my behalf. (I even got a little mention in our local paper.)

2. Partner with other local businesses.

I traded advertising and exposure. Thankfully, I live in an area that celebrates local startups and where small business owners support each other. Since my business’s target audience is well-defined (which is important), I contacted non-competing businesses that market to similar clientele and offered cross-promotional opportunities. Even those small businesses that have plenty of marketing spend love free advertising.

3. Be smart about email marketing.

I emailed the heck out of people. Man, oh man, are emails annoying. I was apprehensive to use email with my business, but the truth is email marketing is hardly dead. So, I chose a free email marketing software, placed a web form on my website, asked for emails at check-out and offered an enewsletter. Turns out email has become the best way to reach the masses and build relationships with my customers.

4. Focus on the social platforms your customers actually use.

I leveraged social media correctly. After first creating my website, I jumped right into snagging similar handles on multiple networks. Bad move, Allie. Turns out, I only needed Facebook and Instagram. Once I lightened my load, I was able to give my business an online personality, post what my audience wanted to see and even invest in some advertising.

 

https://www.entrepreneur.com/article/292584

On – 04 May, 2017 By Allie Decker

Check out this failed Social Media Campaign

What started innocently enough as a giveaway of free soccer tickets to the UEFA Champions League final took a turn for the worse thanks to a handful of online trolls.

Walkers, the snack company that brings the UK its flavored crisps and other treats, started a social media campaign Thursday, asking fans who wanted to win tickets to tweet a selfie with the #WalkersWave hashtag.

The tweets were turned into a video of former soccer player Gary Lineker waving the “selfies” in front of the background of a stadium.

But trolls quickly realized the selfies weren’t being closely vetted before getting on screen, so everyone from serial killers to convicted felons to communist dictators made it onto the site with the sportscaster unwittingly waving the disturbing faces.

The images were also beamed onto big screens in Cardiff city center, according to users on Twitter.

The company put out an apology Thursday and said they had shut down the campaign, while Lineker himself referenced the issue in a tweet.

That doesn’t mean there weren’t screenshots and tweets that show how disastrous the social media stunt became. Some of the videos that made it through included images of serial killer Harold Shipman, accused sexual predator Rolf Harris, and sex offender Jimmy Savile. Another featured Joseph Stalin.

At least the “wave” selfie of former Vice President Joe Biden’s smiling face isn’t as as gruesome as the others.

Article Source: http://mashable.com/2017/05/25/walkers-crisps-social-media-campaign-trolls/
On – 25 May, 2017 By Sasha Lekach